Joe Shoemaker joined the team at SNIPES, a global sneaker and streetwear retailer with 300+ US stores, in 2022 as the Director of Digital Performance. Joe operates as a team lead responsible for front-end product enablement, customer acquisition, and retention. He has helped lead the digital migration of customers throughout large acquisitions and grow e-com revenue by 2X year over year. Prior to joining SNIPES he spent his career using the intersection of data and technology to help enterprise clients activate and measure first-rate digital marketing programs.