Jenna Flateman Posner is the former Chief Digital Officer at SNIPES, a global sneaker and streetwear retailer with 300+ US stores. In her role as CDO, Jenna oversaw the strategic direction of digital commerce, online merchandising, customer service, and technology. Since 2018, she has led SNIPES' digital transformation, investing in a new website and mobile app and boosting online revenue by 10X. Following her rugby career, Posner was unsurprisingly drawn to the fast-paced world of tech and has 15+ years of experience as a strategic thinker and retail tech expert