Emmanuel Eribo

Emmanuel Eribo, co-founder & CEO of LØCI went from Bath University to the city trading floor before becoming an entrepreneur. He co-founded Butterfly Twists in 2012, the vegan ladies footwear brand, from a kitchen table and has gone on to successfully selling over 3.5 million pairs, in 67 countries and opening 32 of mono-brand stores around the world. It wasn’t long before the realities of overproduction, ethics and the economic impacts to a search for a better way, building a new, more progressive brand that would champion change in the industry operate with cruelty-free, ethics & sustainability at its core and from this experience, LØCI was born. The name LØCI derives from the Latin ‘Locus’ meaning ‘Home, centre or place’ and realising that the reasons he left banking were prevalent in retail he ensured that LØCI was all about a new, less travelled path. Eribo and his co-founders were inspired by the need to disrupt and build a brand that believes it can galvanise a community of customers to make an impact – looking good whilst feeling good. As such he’s worked to build the brand on the ethos that ‘the world doesn’t need more shoes’. Not only does he continue to be at the helm of LØCI, Eribo is also a key investor himself, supporting other forward-thinking revolutionary brands championing sustainability and development.