Alex Vailas is the SVP of Brand Marketing for DYPER™, where she is responsible for building a generation-defining CPG brand that makes diapers and baby products that are kind to babies and our planet. She is responsible for brand storytelling and leading cross-functional execution of all marketing strategies to increase sales and brand awareness in the baby space. She is also a multi-faceted creative who, over her career, has driven vision, storytelling, and positive business results for Fortune 500 companies like Kroger and Thor Industries. Her diversified marketing industry experience spans from creator to agency to brand, understanding the unique challenges and expectations of each. She is an influencer marketing veteran with over 15 years of experience, over one million followers, and hundreds of brand partnerships with top-tier brands like Target, Anthropologie, and Home Depot. She is most proud of being a single mother raising two kids and finishing her first book!